Dubai Watch Week 2027 at Burj Park: dates, getting there and the right car for collectors
Dubai Watch Week is biennial, so there's no 2026 edition. DWW 2027 runs 17–21 Nov at Burj Park, Downtown. Metro, parking and cars for collectors.
Chauffeur operations specialist, Dubai · Updated · 6 min read
Dubai Watch Week is held every two years, so there’s no edition in 2026. The next one runs from 17 to 21 November 2027 at Burj Park, beside The Dubai Mall in Downtown Dubai. Entry is free with registration. Take the metro to Burj Khalifa/Dubai Mall, or book a car to the Dubai Mall side of the park.
That leaves a year to plan, which suits the people who go. Dubai Watch Week draws collectors, brand teams and watch enthusiasts from across the region, and for many of them the drive in is part of the day. We plan event chauffeur service for Downtown events every week, and this guide covers the dates, the Burj Park access and the cars collectors tend to choose.
Is there a Dubai Watch Week in 2026?
No. Dubai Watch Week is biennial. The 7th edition ran from 19 to 23 November 2025 at Burj Park, its first time at the Dubai Mall site after earlier editions in DIFC. The organiser has announced the next edition for 17 to 21 November 2027, again at Dubai Mall, Burj Park, on its official social channels.
| Edition | Dates | Venue |
|---|---|---|
| 2025 (7th) | 19–23 November 2025 | Burj Park, The Dubai Mall |
| 2026 | No edition (biennial) | |
| 2027 | 17–21 November 2027 | Burj Park, The Dubai Mall |
| 2028 | No edition expected (biennial); the next after 2027 would fall in 2029 |
The Dubai Watch Week website carries registration, the programme and the FAQ. Expressions of interest from brands for 2027 had a deadline of 28 February 2026, so planning for the next edition is well under way.
What is Dubai Watch Week?
Dubai Watch Week was founded by Ahmed Seddiqi & Sons, the Dubai watch retailer. It’s a non-commercial event: the organiser’s FAQ says no trade activity takes place on the ground. The programme is built around brand spaces, the Horology Forum panels, masterclasses and collector gatherings, and it’s free and open to all once you register online.
For transport, that matters in two ways. Because it isn’t a trade show, expect arrivals spread through the day around specific panels and sessions rather than one morning rush. And the crowd is mixed: collectors coming for a particular talk, shoppers walking over from The Dubai Mall, and brand teams working long hours on their stands.
How to get to Burj Park
Burj Park sits on Burj Lake in Downtown Dubai, between Burj Khalifa and The Dubai Mall. Everything about getting there is Downtown logistics: busy evening roads, large mall car parks and a metro station connected by a long walkway.
| Option | Route | Good for | Watch out for |
|---|---|---|---|
| Chauffeur | Drop on the Dubai Mall side, car waits outside the busiest lanes | Collectors, VIP guests, brand teams | Downtown traffic from 5pm |
| Metro | Red Line to Burj Khalifa/Dubai Mall, then the Metro Link Bridge into the mall | Solo visitors, daytime | Long indoor walk to the park |
| Self-drive | Dubai Mall and Downtown car parks | Residents | Hourly charges after the free period |
| Taxi or ride-hailing | Dubai Mall taxi areas | One-way trips | Queues on weekend evenings |
The Dubai Mall’s getting here page describes the Burj Khalifa/Dubai Mall metro station as within walking distance via the Metro Link Bridge. From the mall, Burj Park is a short walk past the fountain area.
If you drive, Downtown parking is charged by the hour once the free period ends. Our Dubai Opera parking guide explains how Downtown’s Salik-billed car parks work.
The car for a collector’s day
Watch Week is an event where discretion matters more than speed. A collector may be heading to a private appointment or carrying a new purchase, and a quiet car with an experienced chauffeur suits that better than a loud entrance.
| Who | Car | Why |
|---|---|---|
| Collector, alone or with a partner | Mercedes S-Class with chauffeur or Maybach | Quiet, understated, fits every Downtown driveway |
| Collector hosting guests | Rolls-Royce with chauffeur (Ghost, Phantom or Cullinan) | The arrival is part of the occasion |
| Brand team with display cases | Mercedes V-Class | Six seats and luggage space for the daily run from the hotel |
| Group of collectors on a programme | V-Class or SUVs in convoy | Keeps the group together between venues |
One honest point: we provide chauffeur-driven cars, not security. If you’re carrying valuable pieces, follow the guidance of the brand or your insurer on how they travel, and tell us if you need the car to stay with you throughout so the chauffeur doesn’t leave it.
For price context, published Dubai rate cards in September 2026 put an S-Class at AED 1,400–2,500 for a full day and a Rolls-Royce Ghost at about AED 5,000. Hourly hire with us has a 3-hour minimum, and a full Watch Week day with panels, a lunch and an evening dinner usually runs longer.
Drop-off and pickup in Downtown
- Choose your side. Burj Park is easiest from the Dubai Mall side. Tell us if your first stop is a hotel or restaurant on the Boulevard instead.
- Let the car wait out of the lanes. Mall driveways are for stopping only, so your chauffeur parks nearby between drop-off and pickup.
- Message 15 minutes before you leave. The walk from Burj Park back to a mall entrance takes time when the fountain shows draw a crowd.
- Avoid the 6pm to 8pm window for arrivals on weekends. That’s when Downtown roads and mall car parks are fullest.
What else is on that week?
The Dubai Airshow runs from 15 to 19 November 2027 at Dubai World Central, so the first three days of Watch Week overlap with it. Hotels fill, and so do luxury cars, as aviation delegations arrive in the same week. Our Dubai Airshow transport guide covers that side of the city. If you know you’re coming for Watch Week, book your car when you book your hotel.
Our Downtown Dubai chauffeur service covers the area year-round, and the full event list is in our Dubai events calendar.
Frequently asked questions
Will there be a Dubai Watch Week in 2026?
No. Dubai Watch Week is a biennial event, and the last edition ran from 19 to 23 November 2025. The organiser has announced the next edition for 17 to 21 November 2027 at Burj Park, beside The Dubai Mall in Downtown Dubai.
Is Dubai Watch Week free?
Yes. Dubai Watch Week is free and open to all, and the organiser asks visitors to register online through the official website. It’s a non-commercial event with no trade activity on the ground. Check the programme when it’s published for any sessions that need booking in advance.
Where is Dubai Watch Week held?
The 2025 and 2027 editions are at Burj Park, beside The Dubai Mall and Burj Khalifa in Downtown Dubai. Earlier editions were held in DIFC. The nearest metro station is Burj Khalifa/Dubai Mall on the Red Line, connected to the mall by the Metro Link Bridge.
Who founded Dubai Watch Week?
Dubai Watch Week was founded by Ahmed Seddiqi & Sons, the Dubai-based watch retailer. It brings together watch brands, collectors and enthusiasts for talks, masterclasses and exhibitions, and it’s run as a cultural and educational event rather than a trade fair.
Written by
Arshad HussainArshad Hussain has run chauffeur and limousine operations in Dubai since 2014: dispatch, fleet allocation, airport pickups and event transport.
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